-Sp
Chopra (theimagestar@gmail.com)
New Delhi : The
future of fashion took centre stage at the Grand Finale of the Max Design
Awards 2017-18, presented by India's largest value fashion brand Max Fashion.
Held at National Institute of Fashion Technology , New Delhi, the star-studded
finale was a fitting end to the two month long hunt for the country's finest
fashion design talent.Following last 3 year's extravagant event, the 4th year
of Max Design Awards Grand finale was a bigger and glamorous spectacle. The
finale show was judged by an esteemed panel of jury including Fashion Designers
Rina Dhaka, Ashish Soni and Rahul Mishra along with Vasanth Kumar - Executive
Director, Max Fashion, Kamakshi Kaul - Vice President Design, Max Fashion and
Marc Robinson - Project Head, Max Design Awards.
Max Design Awards is a prestigious
platform to recognize and reward budding fashion design students. Max partnered
with India's leading fashion design institutes and colleges this year to
discover the country's foremost fashion design aspirants. Out of 1200 entries,
15 students were shortlisted for the grand finale where they showcased their
designs.
These finalists were given a
month's timeframe to create garments as per their sketches for the grand
finale. Each finalist presented two looks under the theme 'Craftivism' (Pret and Couture) to an audience that included
the jury and invited influencers of the fashion media.
The winners selected at the end of the evening are
Top 3 Winners - Payal Popli (Pearl
Academy Delhi), Robin Roy (NIFT Patna), Tulika
Ranjan (NIFT Delhi) / Best Ramp Appeal - Rajul Goldar (Pearl
Academy Delhi) / Most Popular Design - Ashneet Kohli (NIFT Delhi)
Top 3 Winner receive a cash prize
sum of Rs. 50,000/- each and the opportunity for a Fashion Photoshoot which
will be featured in the leading fashion magazine Grazia India.
"Max Fashion's aim has always
been to democratize Fashion for all. Our objective is to find fresh and
creative minds into the fashion industry through this platform. Youngsters
today have extraordinary ideas and we are more than happy to give them such a
wide platform to showcase their talent. Max Design Awards is an effort to
recognise those who can take a spark of inspiration and brilliance and turn it
into something that stands out on the ramp. I extend my heartiest
congratulations to the winners of this year's edition of MDA," said Vasanth
Kumar, Executive Director, Max Fashion.
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