-S.P.Chopra,
New Delhi: Premium edible oil brand, Oleev Health, has partnered with the
much awaited movie, Soorma, a Sony Pictures Networks India production, which is
a biopic on the life of the famous Indian International Hockey player and
Arjuna Awardee, Sandeep Singh.
The association
with the movie Soorma is a major step forward for Oleev Health, which is
already viewed as an emerging competition to other mainstream healthy oil
category, for establishing itself as a strong health and fitness brand
amongst the youth, young adults, health
enthusiasts, and aims to attract potential customers with the benefits of
using olive oil in daily diet.
“We are very happy
with the association and wish the movie would be a blockbuster. The movie and
the brand complement each other for being associated with health, fitness and
active lifestyle. Soorma is based on a real story and is rooted in strength of
our national hero and star hockey player, Sandeep Singh, whose determination
and grit helped him bounce back from paralyses to be back in National Team.
These aspects of the movie go in word and spirit with our brand’s image which is
too rooted in promoting healthy eating ,fit and active lifestyle. With the
association, we can claim Oleev Health to be Health ka Soorma,” said
Mr. Akshay Modi, Executive Director, Modi Naturals.
The
production house and the star-cast too are excited about the
collaboration. “This is a welcoming partnership and our movie goes well
with the brand’s image. We were looking for a partnership with a brand which is
representative of substance and determination, and at the same time, is serious
about health and fitness, something the movie embodies. Oleev Health represents
all that and is an ideal partner for the movie “Soorma”, said Diljit
Dosanjh.
Packed
with the right ratio of Omega 3-6-9 fatty acids, along with Oryzenol, which
enhances blood circulation within the body and keeps bad cholesterol levels at
bay, Oleev Health is loaded with cardizymes which reduces the risks of heart
diseases and helps keep your heart healthy and young. The product also has a
good combination of refined rice bran and refined canola Oil which keeps the
heart ticking. Oleev health also is best suited for frying needs for cooking
and its health properties don’t get affected even at high cooking temperatures.
The
olive oil brand is known for its blended oil portfolio and premium products at
value for money pricing. Focusing much on innovation and streamlining
distribution, Oleev Health is selling in
pan-Indian cities and is available at emerging regional markets. The brand is
challenging the dominion of longer running products and making its own mark in
the Rs 2000 crore market.
The
movie Soorma is starring Diljit Dosanjh, as Sandeep Singh, and Tapsee Pannu as
lead actress and is set to release on 13th July 2018.
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