-S.P.Chopra
New Delhi: After making a mark in fifty four countries around the world,
American hair care brand Moehair launches for the Indian market. Moehair was
launched at an opulent evening of fashion and scintillating music at The Leela
Hotel in capital in the presence of noted names from the beauty and hair
industry along with capitals glitterati. On this occasion, Bollywood heartthrob
Sushmita Sen graced the evening as the chief guest.
While talking to media
Mr. Syed U Sadaat, Director Moehair India said: “As I look at the growth over
the years since our inception, I am extremely proud of what we have achieved,
and even more excited about our outlook for an equally promising future. We
have successfully transitioned from a local California start-up to become a
respected firm, garnering business from across the globe, while earning our
clients' trust along the way. It is satisfying to know that we are able to help
our clients build the strategic blueprints that enable them to connect and
operate pivotal aspects of their business more efficiently. Customer
satisfaction is the hallmark by which we measure our performance, and we hold
ourselves, as do our clients, to the highest standards of quality.”
On the occasion of
brand launch a hair show was also organized showcasing latest hair style and
color trends that was beautifully choreographed by Mumbai’s Pranav Hamal.
A Bollywood dance performance by HennaPanchal also enthralled the
audiences.
Talking about the
expansion plans of the brand, M. Khurshid Vakil, Director Moehair India said:
“MOE Hair - India's entry into the hair care industry is a well thought
strategy. A category that has gradually matured over the last decade, with the
consumers vary of the quality and diversity they are seeking in the products
they use, our entry is apt and timely. MOE Hair products come with unique
dynamics that would provide a new dimension to how hair care products are
perceived, from the hair dressing fraternity and consumers alike. With Urban
India's women population of over 400 Million, out of which over 59% are aged 18
and above, combined by an eveincreasing aspirational lifestyle and sense of
quality products, the numbers speak for itself when it comes to viability and
sustainability of the concept.”
On this occasion while
launching Moehair, Bollywood actress and former Miss Universe Sushmita Sen
spoke to the audience on the importance of hair to a women and what role a hair
stylist plays in making women look gorgeous and stylish.
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