-Sp
Chopra (theimagestar@gmail.com)
Gurugram: adidas
announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to
strengthen its consumer outreach in women’s category. It inaugurated the first
such outlet today in MGF Metropolis, Gurugram in the presence of renowned
boxing athlete Nikhat Zareen, actress Sanya Malhotra and
musician Monica Dogra. The adidas women’s apparel products will be available in
16 Lifestyle stores across Delhi-NCR, Mumbai and Bangalore.
The association aims at reaching versatile women
across India and inspire them to reinvent their routine, create their own path
and make a difference in their lives. With this partnership, customers will
have access to high-quality apparel, for fitness and athleisure, which will
help them in setting new personal benchmarks in their respective fields.
Speaking on the association, Sean Van Wyk, Sr.
Marketing Director, adidas Group India said, “We are pleased
to introduce Shop-In-Shop outlets in association with Lifestyle International
Pvt. Ltd. for our women’s product category. The partnership with Lifestyle will
strengthen our reach across cities and make adidas accessible to a larger set
of women. adidas believes in encouraging women to take up sport and fitness and
with such initiatives we hope to bring this cultural change to the forefront.
We look forward to a meaningful association between both the brands.”
The announcement was followed by a high octane Zumba
session hosted by India’s leading Zumba Zin, Shwetambari Shetty and the Cult
Crew. This fun workout session witnessed participation from women across all
age groups who celebrate the adidaswomen’ spirit of #NeverDone.
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