New Delhi: TCL Multimedia has introduced iFFALCON brand in India. The company launched three new TVs - iFFALCON 55K2A , iFFALCON 32F2 and iFFALCON 40F2 priced at Rs 45,999, Rs 19,999 and Rs 13,499 respectively.\
iFFALCON 55K2A runs on Android 7.0 Nougat and features a 4K UHD display. It also comes with Dolby 5.1 Surround Sound and Smart Volume. iFFALCON F2 features LED HD backlight which enhances the colour gamut and provides dynamic contrast.With the new launches, TCL aims to sell 2 lakh units by the end of this year. iFFALCON is a part of FFALCON Technology Holdings, in which TCL and leading internet content provider Tencent Digital have co-invested.As per its strategy, the company would focus only on online sales channel and has entered an exclusive sales agreement with e-commerce major Flipkart.
FFALCON is aiming to tap the rapidly growing entertainment solutions market here with its range of competitive prices, he added.The company, which is importing the entire product range to be sold in India however said it is also not ruling out local manufacturing after a year when volumes increases.
Mike Chen, country manager at TCL India, said despite multiple brands trying to fulfil the growing demand for smart home entertainment offerings in India, none of them are able to deliver the kind of holistic experience new-age consumers want.
"In order to get the level of customisation and convenience that they desire, viewers often end up having to opt for third-party offerings and add-ons. This need-gap is what iFFALCON is solving by catering to India’s end-to-end home entertainment .
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