Zedblack flags off nationwide campaign to promote Women power in the Agarbatti Industry

-S.P.Chopra.
New Delhi:  Zed Black, a leader in quality of fragrances in incense sticks,  launched a new high-end premium segment yet affordable - 'Zed Black Luxury' through a nation-wide campaign promoting ‘Women Power in Agarbatti (Incense) Industry’ which was flagged off in Mumbai.  The Roadshow was held at Hotel Hans (Delhi),and will travel to cities like Dehradun, Bhubaneswar, Ranchi and Patna in this month. “Women power in the Agarbatti business will make them a vital element of mainstream economy”, echoesAgarbatti Maker AnkitAgrawal.

MP based, Mysore Deep Perfumery House, started in year 1992 which boasts of 70% women manpower in a team of 1500 workers for manufacturing Agarbatti at their various units which have an annual capacity of 8 billion sticks a year spread across its own facility in Madhya Pradesh and other franchise manufacturing units spread across States such as Kanpur, Raipur, Jaipur & Cuttack.

The new, premium yet affordable charcoal free, luxury fragrances in 4 exotic variants like French Lavender, Pure Sandal, Black Musk, and White Sage have been specially created by sourcing natural & fresh ingredients India and across the globe to create a relaxing, purify atmosphere and to restore mind and body.

Speaking about being amongst the major players in the organized agarbatti sector, Mr. Ankit Agrawal, Director MDPH adds, “We are setting up one more state-of-the-art factory at Indore (MP) which is about 2.5 lac Sq. ft. to be operational by Sept 2018. This would increase our production capacity by 40% and provide employment to 1000 women from MP. This will pursue our commitment towards women empowerment and ‘Make in India’ by creating more jobs for women in the booming Agarbatti trade market of our country. He adds, “This step reciprocates in our pledge and eventually strengthens Zed Black’s mission of ‘Prarthna Hogi Sweekar’, which was spearheaded by Ace Cricketer M S Dhoni who is their brand ambassador to promote the power of prayers amongst masses.