Tuesday, 11 October 2022

inDriver To inDrive: The International Service Announces Rebranding

inDriver is rebranding to become inDrive, transforming into a group of companies and non-profit development programs with an overarching goal to offer comfort and convenience both in the area of passenger transportation and other markets where direct transactions at fair prices are attainable. The new brand retains continuity while reflecting the reimagined mission and values of the company.


Launched in 2012 as the people’s response to inequitable pricing of taxi services in Yakutsk, inDriver has become a service with over 4 million daily user transactions globally. The app is available in 707

cities in 47 countries on five continents and ranks second world-wide among ride-hailing services interms of monthly installs on Play Market and AppStore, with a total of over 150 million downloads. Evolving over the years, inDriver has moved beyond ride-hailing to become an urban services marketplace, where users can look for jobs, request household services, book long-distance trips, deliveries and cargo services. Along with continued improvement of its existing offering, the company will enter new strategic segments - fintech, food delivery, e-commerce, as well as develop large-scale non-profit development programs.

inDriver was originally abbreviated from Independent Drivers, a social media group. inDrive is short for Inner Drive, symbolizing the inner strength and drive as expressed in the company's mission of challenging injustice.

Roman Ermoshin, Director of Ride-Hailing (APAC) inDrive said: “We are excited to announce that inDriver (Independent Drivers) transforms to become inDrive (Inner Drive) a marketplace of urban services. Our new brand reflects the human-tech people driven character of inDrive, no algorithms only human interaction. It symbolizes the mission to challenge injustice and represents our commitment to nonprofit programs.


 

No comments:

Post a Comment