The campaign is built around the brand’s key concept - Value for Money and inDrive’s USP “Offer Your fare” which gives people the freedom to decide the fare of a ride and even bargain with the driver directly within the app. With the inDrive app people can either offer a fare for their ride or choose one of the driver offers amongst many on the basis of their Vehicle Model, Driver Rating & Arrival Time. Through its brand film, inDrive has captured the daily hassles faced by Indians in the ride-hailing space and portrayed how inDrive solves it.
Checkout inDrive’s Brand film featuring their first-ever Brand Ambassador
Avik Karmakar, Senior GTM Manager - South Asia, inDrive commented, We're delighted to have Vikrant Massey on board as the face of inDrive in India. His relatable persona resonates with our diverse audience, aligning seamlessly with our campaign “Ab app ki nahi, aap ki chalegi!”
Vikrant Massey commented, “I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves.”
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