-S.P.Chopra
New Delhi: Bajaj Finance Ltd., the lending arm of
Bajaj Finserv, India’s most diversified financial company and LG Electronics
India, India’s leading consumer and electronic company, today announced the
launch of an exclusive OEM co-branded card - LG Bajaj Finserv EMI card. The
co-branded card will enable customers to buy all LG products at no cost EMI
option across all LG formats.The LG Bajaj Finserv EMI card will allow customers
to buy from the wide range of LG Home appliances and Electronics products
across its 20,000+ outlets and around 700 LG exclusive Brand Shops and 3000
outlets for smartphones. Card has a pre-approved credit limit and a loyalty
program exclusively offered to LG customers. This card can also be used to buy LG
products across Bajaj Finance Ltd distribution network of 50,000+ outlets with
no processing fee, no hidden costs, no down payment, and without any interest
pay out.
Announcing the partnership Mr.
Rajeev Jain, Managing Director, Bajaj Finance Ltd said, “We believe in
the potential of technology and process innovation to disrupt the status quo
and build large scale, sustainable businesses. The LG Bajaj Finserv co-branded
card is a disruptive proposition that will facilitate stronger customer
convenience and stimulate higher spends.”
Commenting on this
occasion, Mr. Kim Ki Wan, Managing Director, LG Electronics India
said, “As we enter this year’s festival season, LG is proud to announce the
first of its kind strategic partnership with BFL to introduce our new
co-branded store card. This offering will enable us to strengthen our
relationship with our Indian consumers as now they will be able to buy the best
of various products at easy payment options. We are ready to deliver on our
core philosophy “Life’s Good” at the start of the celebrations.”
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